Online Marketing Executive Jobs: 5 Tips

In this article, we will talk about some tips that will help you land and excel at online marketing executive jobs. We aim to help you with become the digital marketing executive that employers can’t resist having on their marketing teams. 

What is Digital Marketing or Online Marketing?

Digital marketing refers to any sort of marketing that is carried out using electronic equipment that include a computer. This includes internet-based marketing campaigns. A company may use websites, blogs, social media, search engines, video, email, and other avenues to reach customers when undertaking digital marketing.

What does a Digital Marketing Executive do?

A digital marketing executive uses the internet to connect a company with customers or clients. They are responsible for establishing and maintaining an organization’s internet presence. 

A digital marketing executive is a multi-skilled individual who is in charge of the online promotion of a website (company or product) through all accessible digital marketing channels.

Tips To Land And Excel At Online Marketing Executive Jobs 

If you are looking to fill a digital marketing executive vacancy at a desirable company, we will list some tips to help you prepare yourself to grab online marketing executive jobs. These are: 

1. Learn The Basics Of Digital Marketing 

Digital marketing is a word that encompasses a range of approaches and methods for promoting a website or products online. It is not a single field. 

The following are the most essential digital marketing channels: 

Website Marketing

Search Engine Optimization (SEO) (includes SEO and PPC advertising) 

Marketing on Social Media (Social Media Marketing) 

Marketing with Content (Content Marketing) 

Affiliate marketing 

Marketing via email (Email Marketing) 

Video Marketing 

You must understand the role of each channel, what it accomplishes, and how to use it as a digital marketing manager.

2. You Should Strive To Learn SEO

Because SEO is so fundamental to the success of a digital marketing effort, learning how to optimise a website for search engines is essential. It would be easier for you to work with other web marketing tactics if you improve your SEO skills. 

Although it’s more probable that you’ll have specialised SEO professionals on your team, you’ll still have to supervise them as a digital marketing expert, and the most effective method to do that is to have prior SEO experience.

3. Learn To Excel At Social Media Marketing 

Social media is one of the most important channels for digital marketing because of its prevalence in our collective lives. An online marketing executive must learn the ways of using popular social media channels like Facebook for effective marketing. 

You must also learn how to sell on other networks, in addition to using sponsored ads on Facebook. You may need to investigate other social media networks such as Twitter, Pinterest, or LinkedIn depending on the website type you want to promote, so having the relevant abilities is critical.

4. Learn To Develop Content Marketing Campaigns

As a digital marketing professional, you must determine what kind of content to create, as well as when and how to measure the effectiveness of each piece of content. 

You’ll need content with the following attributes to power all of your digital marketing campaigns: 

  • Content should be in line with the intent of the users
  • It should pique the interest of the target audience
  • It should be optimized for various platforms
  • It should be adept at generating leads, SERP rankings, and most importantly, conversions

Content can take the shape of text, video, or audio, and it can come in a variety of formats, including articles, landing sites, podcasts, YouTube videos and so on.

5. Understand How to Use Data Analysis and Reporting Tools

A digital marketing professional’s everyday activities include analysing data and preparing reports in addition to monitoring and enhancing digital marketing efforts. A digital marketing manager, whether reporting to the marketing department or directly to the client, must be familiar with a variety of digital marketing tools. 

The following are must-have tools: 

  • Google Analytics 
  • Google Search Console 
  • Facebook Ads Reporting
  • Google Data Studio 
  • Moz, SEMRUSH, HubSpot, Ahrefs


If you seek to fill a lucrative digital marketing executive vacancy, you can use the tips mentioned above to move in the right direction.


Senior Lead Software Engineer: Roles, Responsibilities and Skills

In this article, we will learn about the roles, responsibilities and skills required for becoming a senior lead software engineer. You should read on because software engineers are one of the most sought-after job roles today. 

Who is a Senior Lead Software Engineer?

A senior software engineer in test uses their comprehensive understanding of software development and exceptional leadership abilities to successfully control the software development process. They serve as leaders for junior team members and are primarily accountable for the project’s quality and punctuality. 

A senior lead software engineer must be well-versed in all aspects of software development, including codes, development apps, and testing methodologies, among other things. They must also possess leadership qualities in order to properly manage a team and ensure the success of each project.

Senior Lead Software Engineer

Roles and Responsibilities of a Senior Lead Software Engineer

  • Lead all elements of app development, including gathering requirements, designing and implementing applications and databases, and designing user interfaces. 
  • Create user interface functionality with HTML, ASP.NET, and Javascript. 
  • Create graphical user interfaces using JavaScript, HTML, and XML. 
  • Take part in daily scrum meetings and design conversations with your teammates. 
  • Create views with JSP, JavaPageFlows, and JQuery. 
  • Create SQL queries for backend testing and compare data during functional testing to ensure that it matches and passes. 
  • Create batch code that runs as a separate process on servers that communicate with external banking systems using XML. 
  • Develop test plans and test suites for GUI and API testing, as well as test automation and framework enhancement.
  • Reduce pain points in partner adoption by encouraging the team to create an API interface and example code.
  • Using Jenkins, introduce and promote continuous integration. 
  • Provide web-based Java application development competence. 
  • Create a performance tool to collect metrics for a Java application. 
  • Optimize current database objects’ queries to reduce execution time and improve the user experience while preserving data integrity. 
  • Instil SOA principles in your employees and management. 
  • By altering the architecture slightly, you can eliminate unnecessary and redundant database calls. 
  • Appium may be used to test online and office programmes on a variety of mobile devices, as well as to assist in the creation of tests. 
  • Use scalability solutions to handle a growing user base and avoid bottlenecks at the application and database levels. 
  • Utilize the UML technique to analyse requirements, plan, and design computer systems. 
  • Create a production environment and set up the bamboo build configuration.
  • Work on assessing and addressing software problems, which will be documented in a JIRA ticket. 
  • Participate in the development of JQuery base validations for data processing. 
  • Add the test cases that will be run in Jenkins’ continuous integration tool. 

Skills Requirements

Following are the skills you must be a master at to land senior lead software engineer jobs: 

  • Strong Communication skills
  • Leadership Qualities
  • Teamwork
  • Ability to analyze information well
  • Basic programming skills
  • Software design
  • Software documentation
  • Software testing

PHP Developer CodeIgniter: Roles and Responsibilities

In this article, we will discuss who is a PHP Developer CodeIgniter. If you are looking for PHP CodeIgniter Developer jobs, this will be a great starting point.

Who is a PHP Developer?

A PHP Developer takes on the job of creating the server-side logic for online apps. They can connect apps to third-party web services, create and integrate framework plugins, and integrate front-end developers’ work with applications.

What is CodeIgniter?

CodeIgniter is a PHP MVC framework that is used for creating quickly creating web applications. CodeIgniter includes pre-built libraries for connecting to databases and executing tasks such as uploading files, sending emails, and managing sessions.

How does CodeIgniter work?

The controller reacts first to a user’s request for a resource. The controller decodes the user’s request and, if necessary, requests additional information. 

If you want to fetch a user with the id=9, for example, the controller will collect your request and then ask the CodeIgniter models to fetch the customer with the same id. The record will be returned to the controller by the CodeIgniter models. Once this is done, the controller relays the output to the view, which then prepares it into a format that can be consumed and understood by humans. The user is then presented with the findings in the browser.

A PHP Developer CodeIgniter does what any other PHP developer would do, but as the name suggests, they work on the CodeIgniter framework specifically to go about their job.

PHP Developer CodeIgniter

Roles and Responsibilities of a PHP Developer CodeIgniter

  • Develop, record, and manage PHP apps for the web. 
  • Write object-oriented PHP that’s easy to read and understand, as well as SQL that’s fast. 
  • Write design parameters with the help of skilled advisors. 
  • Address any PHP-related development concerns that have been found.
  • Participate in conference calls with colleagues. 
  • Using conventional development tools, create and maintain apps. 
  • Ensure that the current web pages are updated, and semantic markup is written. 
  • Examine company requirements to identify hazards and devise effective solutions. 
  • Ensuring that applicant systems are evaluated, designed, developed, and assisted. 
  • Create client-specific interfaces, data analysis libraries, and processes with the help of applicable tools. 
  • Provide product managers and other staff with technical guidance and knowledge. 
  • Effectively communicate all work progress, schedules, comments, and evaluations, as well as technical and process difficulties.
  • Ensuring that specifications and methods, both technical and non-technical, are documented. 
  • Ensuring that complete documentation is maintained and managed. 
  • Making suggestions for business considerations, such as performance, scalability, security, and dependability, from a technological standpoint 
  • Examining the product details. 

Why PHP CodeIgniter Developer Jobs Are A Great Career Choice

  • Job opportunities: Because most firms nowadays are online, PHP Developers are in high demand. 
  • Extensions make it simple to adapt applications written in other languages into PHP. PHP is adaptable because it uses compiler-based apps like HTML and JavaScript. 
  • PHP applications are dynamic and versatile, allowing them to be adjusted and modified to the needs of the client. Because PHP is open-source and promotes code reuse, it is simple to include graphic design aspects into existing systems. 
  • PHP is an easy-to-learn scripting language that is based on C and Java grammar. There are also a plethora of online resources available to help you learn PHP.

Software Engineer Finance Jobs: Responsibilities and Skills

In this article, we will take a look at responsibilities and skills required for software engineer finance jobs. If you are looking for financial software developer jobs, read on. 

Software engineers have been in huge demand across industry verticals due to the growing dependence of digital resources. Moreover, the opportunities for software developers are only increasing every passing day, week and month. In the same sequence, there has been a growing demand of financial software engineers or developers. 

As a financial software engineer, you’d be employed by an organization that specializes in financial industry programs and systems. This could imply you work for a bank, a credit card company, a financial management firm, or a finance-focused SaaS (Software as a Service) company.

Who is a Financial Software Developer?

A financial software engineer creates, alters, and upgrades software applications for the banking and finance industries. They collaborate with a wide range of companies to provide software ranging from financial education to debit/credit card processing.

Financial software engineers work with online financial platforms as well. 

Financial software developers operate as part of a team to create, modify, or upgrade software. Throughout the software development lifecycle, senior-level software developers in the financial sector will lead development teams and apply creative solutions to business needs.

Roles and Responsibilities for Software Engineer Finance Jobs

The responsibilities that a financial software engineer is responsible for will vary from employer to employer. However, you can anticipate being accountable for some of the following: 

  1. Identify financial software requirements: You’ll be required to collaborate with other departments and management to identify end-user specifications and requirements for financial software products. 
  2. Troubleshoot and maintain existing financial software: You’ll be responsible for resolving any issues, making enhancements, and providing end-user assistance. 
  1. Assess user feedback: To make modifications and enhancements to your financial software applications, you’ll evaluate feedback from end-users.
  1. Test new financial software programs: After they’ve been produced, you’ll extensively test them to find and fix flaws. 
  1. Create new financial software packages by developing algorithms: You’ll be working on the algorithms that determine how programs and applications operate.

Skills For Financial Software Developer Jobs

Software Engineer Finance jobs require the following skills from prospective candidates:

  • Basic and advanced computer abilities are required. 
  • You must be fluent in at least one programming language. 
  • Coding experience: some coding experience is required.
  • Knowing fundamental and complex mathematical equations is beneficial if you are mathematically minded. 
  • A keen eye for detail: in software development, it’s easy to overlook little details. 
  • Self-improvement abilities: the ability to keep up with rapidly changing trends. 

The ability to work successfully in teams with both technical and non-technical members is another essential skill. Basic problem-solving and planning skills, as well as time management, are advantageous. Financial data sets are frequently large, and software development in this industry demands a thorough understanding of mathematical modeling and distributed systems design.


Become A Laravel Backend Developer For A Great Career

In this article, we will learn why a Laravel Backend Developer is a lucrative job option for software developers. We will also learn what it takes to become one.

What is Laravel to begin with?

Laravel is a PHP framework that is both extensive and easy to comprehend. It is an open-source framework. It closely follows the model-view-controller, which is a popular design pattern for developers. Laravel is a framework that repurposes current framework components to facilitate the building of web applications. This helps make a  web application more structured and functional than it normally would be.

If you are already familiar with Advanced and Core PHP, Laravel will make your work relatively more comfortable as a backend developer. Moreover, Laravel will help you save a lot of time if you’re developing a fresh website from scratch. Furthermore, a website built using Laravel is secure and resistant to a wide range of cyber risks.

Laravel provides a comprehensive feature set that encompasses the fundamental functionality of PHP frameworks like Yii and CodeIgniter. It also includes support for additional programming languages. Laravel has several tools that might assist you in designing websites more rapidly.

What does a Laravel Backend Developer do?

A Laravel Backend Developer has to be responsible for the following work as a part of their job:

  • Having a conversation with the client and the development team about the project’s goals.
  • Troubleshooting difficulties with debug builds and implementation.
  • Using Laravel to design and develop web applications.
  • Testing the functionality of various apps, tools, and other software solutions for both users and the backend.
  • Working on projects with front-end and back-end developers.
  • Assisting in the efficient operation of integrations.
  • Make presentations for the clients and management to explain your work.
  • Carefully considering the feedback from the client to scale initiatives across projects.
  • Presenting projects for the management and the clients in various meetings.
  • Keeping track of and updating on all work done in Laravel.
  • Keeping web-based programs up to date.

Why are Backend Developers in so much demand today?

Laravel Backend Developer and even Full Stack Developers Laravel are in high demand in the job market today. The reason for their demand and popularity are as follows

  • They bring teams together

Exceptional backend developers understand how all members of a team, regardless of their positions, may contribute to the common goal. As a result, they understand the value of maintaining constant contact with project managers, quality assurance teams, other project developers, and various other stakeholders. 

  • They ensure efficient workflow

Every company must maintain a steady rate of expansion. As additional projects emerge, it’s critical to understand how to establish and maintain an efficient workflow with the teams.  The idea is to ensure that the workload remains balanced despite the increasing number of projects. 

Moreover, in a client-server setup, backend developers can create and monitor testing regimens that address each browser and device to ensure that they all show the desired information.

  • They help teams step up their game

Having a competent Laravel backend developer on the team who can offer system solutions while taking into account the benefits and drawbacks of custom software development and substitutes can also be a great strategy to raise the team’s level. 

Employing a Laravel backend developer who is meticulous, quick, and creates high-quality code can inspire and drive the entire team, boosting everyone’s productivity and efficiency.


Junior Front End Developer Jobs: A Guide

In this article, we will lay emphasis on Junior Front End Developer Jobs and learn about their job roles and skills. If you are looking for a job as a junior front-end developer, you should pay attention from hereon.  

Who is a Front End Developer?

A front-end developer creates the interface that people see and interact with on websites and web apps. A front-end developer uses web languages like CSS, HTML, and JavaScript to construct websites and apps that people can access and interact with. A front-end developer is a person who creates the design components that you see on a website.

Front-end developers design the user interface (UI), which defines what each component of a website or application performs and how it will appear. 

For example, if someone wanted to create a website, they could employ a front-end developer to design its layout and structure. A front-end developer decides where to put pictures, how to display the site, and how the navigation should appear. Much of their work entails making sure the site or application’s design and layout are user-friendly and intuitive.

Junior Front End Developer Jobs

Responsibilities In Junior Front End Developer Jobs

If you’re curious about the roles and responsibilities of Junior Front End Developer Jobs, they must: 

  • Make a decision on the layout and design of your website. 
  • Getting the right blend of functional and aesthetic design. 
  • Create features that will improve the user’s experience. 
  • Create code that can be reused in the future. 
  • When designing web pages, use a variety of markup languages. 
  • Maintain consistency with the brand across the design.
  • Check to see if your web pages are optimized for performance and scalability. 
  • Make sure the website is mobile-friendly. 

Basic Skills Required To Ace Junior Front End Developer Jobs

  • CSS, HTML, and JavaScript

These are the three languages that are fundamental for everyone who seeks to build a career in front-end development. The appearance and functionality of a page are determined by HTML, CSS, and JavaScript.

  • Developer tools and software:

Version control software tracks and controls changes in your source code. It is essential to make changes without having to start from scratch. A great career as a junior front-end developer starts with knowing how to use a variety of software development tools including the one mentioned above.

  • Frameworks: Frameworks are utilities that are needed for CSS and JavaScript to function effectively. It is critical to have a strong understanding of them while developing page structures.


By now you must have learned a great deal about Junior Front End Developers Jobs. All you need to do now is polish the skills mentioned above and search using a keyword such as “Junior Front End Developer Jobs Near Me”. 


The Requirements To Become A Successful Backend Programmer

If you are a skilled backend programmer and want to make a career as a software engineer backend, this article will help you learn the requirements of the same. 

But before we discuss anything else, let’s learn what exactly a backend programmer does. 

The server-side programming is referred to as backend programming. Databases, scripting, and website architecture are all a part of backend programming. It describes the operations that take place behind the scenes when a user performs a specific activity on a website. It could be logging into an account or purchasing anything from an online business. Backend programmers write code that allows browsers to interface with database information.

Backend programming is everything that users do not see and includes all of the behind-the-scenes processes that take place when backend programmers execute any action on a website. Databases, APIs, backend logic, and servers are the primary tasks covered.

What are the skill requirements for a successful career as a backend programmer?

Backend programmers do perform their jobs using a variety of programming languages, tools and frameworks. They use a number of server-side languages, such as Java, Ruby, .NET, PHP, NodeJS, and more. Backend programmers usually work in teams or groups. A software engineer backend works with large teams to create viable products.

Some other vital skills to master as a backend programmer are as follows: 

1. Expertise In Servers, Databases and Cache

A software engineer backend has to have a detailed working knowledge of various servers such as Nginx, Microsoft IIS, Apache, IIS Servers, and more. 

A server is a computer system that accepts requests for web-based files such as HTML, CSS, Javascript, and other similar files and sends them to the client. 

The majority of servers are never shut off because they are the most prevalent medium for delivering vital online services. This aspect of the servers makes it necessary for a backend programmer to fully grasp how servers work.

Furthermore, one of the most crucial Backend programming competencies is understanding several DBMS(database management system) technologies. Some of the most extensively used DBMS for this purpose are Oracle, MySQL, SQLServer, and Redis. Backend programmers must also have a working knowledge of caching systems such as Memcached, Varnish, Redis, and others.

2. Sound API Knowledge

APIs are a medium that allows data to be sent. Therefore, backend programmers should be well-versed in them. APIs take a user’s request and sends it to the server, which then returns a response based on the request. 

API stands for application programming interface, and it is a set of rules and guidelines that allow different clients, users, software, and services to connect over the internet. The server is the one who provides the API, while the user is the one who consumes it when two systems communicate.

3. Knowledge of Data Structures

In programming, data structures provide the foundation for organising, accessing and altering data. As a result, a backend software developer should be well-versed in data structures. A backend programmer should be familiar with the following data structures: 

  • The use of arrays. 
  • The hash tree and hashmap are concepts. 
  • This is a list of functions. 
  • The tree and the operations that are performed on it.

4. Algorithm Expertise

Algorithms are the core of a backend programmer’s problem-solving abilities. They help choose the best technique and strategy for any given challenge. A backend programmer’s employability is limited if he or she lacks knowledge of all important algorithms. The following are some of the algorithms that a backend programmer should be familiar with: 

  • Various basic sorting algorithms, including bubble sort, insertion sort, merge sort, selection sort rapid sort. 
  • Iterative and recursive algorithms 
  • Algorithms for searching, such as Depth First Search and Breadth-First Search.

IT Networking Jobs: An Overview

In this article, we will talk about the roles, responsibilities and skills required to grab lucrative IT networking jobs. We hope you will walk out with a better understanding of IT department jobs. 

Network Engineers are the best candidates for IT networking jobs. Network engineers are in charge of constructing and maintaining the computer networks that businesses and organisations rely on daily. Intranets, extranets, local area networks (LANs), and wide area networks(WANs) are some of the most common types of networks.

IT department jobs’ job description may include creating system configurations, documenting and overseeing the installation of the new network, and maintaining and updating current systems as needed.

IT Networking Jobs: Responsibilities 

There is a range of vital responsibilities that network engineers have to undertake as a part of their jobs. These include: 

  • Coordinating access to and utilization of a computer network
  • Maintenance and administration of computing environments, including applications and systems software, configurations, and hardware. Moreover, their job responsibilities include monitoring virus protection software and email applications as required by the organization. 
  • Coordination, planning, and implementation of network security measures to protect data, software, and hardware. 
  • Analysis, diagnosis, troubleshooting, and resolution of software, hardware, and other network and system-related issues.
  • Performing disaster recovery and data backups as needed. 
  • When necessary, replace faulty network hardware components. 
  • Using master consoles for monitoring the performance of computer systems and networks.  
  • Keeping an eye on network performance to see if any changes are required. 
IT Networking Jobs

Basic Requirements For IT Networking Job

IT Networking Jobs have the following basic requirements in most cases: 

  • Bachelor’s degree in a subject of study connected to information technology, with a focus on network engineering. 
  • Strong knowledge of network hardware and network infrastructure is required. 
  • Understanding of network infrastructure and application transport protocols. 
  • Ability to solve issues by thinking about them and visualising solutions. 
  • To build and plan network communication systems, you must be able to draw correct network diagrams and documentation. 
  • Good problem-solving and analytical abilities. 
  • Experience with LAN and WAN.
  • When needed, dependable and adaptable. 
  • The ability to swiftly understand new or unfamiliar technology and goods using online and other available resources. 
  • Ability to set up, maintain, and fix network infrastructure equipment such as wireless access points, firewalls, routers, switches, and controllers. 
  • Ability to collaborate with people at all levels of the organisation, both inside and outside of IT.
  • Experience with network security. 
  • Provides particular, detailed information to aid in the choosing of software and hardware. 

Although a bachelor’s degree in a relevant area such as computer engineering, software development, math, physics, or electrical engineering is not mandatory for admission into this field, it may improve your chances of landing an entry-level career. 

If you don’t have a suitable undergraduate degree, completing a postgraduate diploma in a relevant topic, especially if you want to enter the field through a graduate scheme, may be a good idea. 

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